The collection is focused on periodicals published by Leandro Rivera regarding Tejano music acts. It also includes numerous other publications relating to Hispanic Texas and its business community in Lubbock during the late 20th century.

The publisher and entrepreneur Leandro "Lee" Rivera was prominent in the founding of several West Texas business associations for Hispanic merchants. In addition, he was active in community events, scholarship fundraising and the League of United Latin American Citizens (LULAC). After moving from Lubbock to East Texas in the 1990s, he has recently retired to Mexico.


For more information about this collection or the Crossroads of Music Archive, contact Curtis Peoples, or visit the website Contact Info: Curtis L. Peoples, Ph.D. | Archivist, Crossroads Music Archive | Southwest Collection, Texas Tech University | P. O. Box 41041 | Lubbock, Texas 79409-1041 | Email: | TEL: 1+806-834-5777 | FAX: 1+806-742-0496.

The images in this collection are copyright protected. The images are for study purposes, teaching, classroom projection and research only. Permission to publish these digital files in any form must be obtained from the Southwest Collection/Special Collections Library, Texas Tech University, 806-742-9070 or e-mail

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