Fallon, Frank, 1930- interviewee.Sanchez, Daniel U., interviewer.2010-08-122010-08-122001-07-24Frank Fallon Oral History Interview, July 24, 2001, Southwest Collection, Texas Tech University.http://hdl.handle.net/10605/4121 sound file. Duration: 44 min. Title supplied by cataloger. Accompanied by 1 finding aid.Frank Fallon discusses his affiliation with the SWC (Southwest athletic conference) through broadcasting, and his career as Baylor University's broadcaster. He also discusses the difficulties the SWC faced and its demise and the eventual formation of the Big 12 Conference.en-USFallon, Frank, 1930-Fallon, Frank, 1930- --Interviews.Athletics.Radio broadcasting of sports--Texas--Waco.Baylor University--Sports.Southwest Conference (U.S.)Baylor University--Football.Baylor University--Basketball.Radio broadcasting.Radio advertising.Mass media and sports.Teaff, Grant, 1933-Interviews.National Collegiate Athletic Association.NCAA Basketball Tournament.Big 12 Conference.Sportscasters--Texas--Waco--Interviews.Sportscasters.Radio broadcasters--Interviews.Radio broadcasting--Employees.Sports journalism.Sound.