Texas Technological College. Office of Public Information.2015-08-142015-08-141957-05-12http://hdl.handle.net/10605/223703Scene from the downtown Lubbock celebration for Texas Tech's entrance into the Southwest Conference in 1957. In the background can be seen the Pioneer Hotel and department stores such as Zales, Albert's, and J.C. Penny.1 negative : b&w ; 4 x 5 in.The images in this collection are for study purposes, teaching, classroom projection and research only. To use these digital files in any form, an attribution of "Courtesy of the Southwest Collection/Special Collections Library" must accompany the image.Hotels--Texas--Lubbock.Commercial buildings--Texas--Lubbock--Photographs.Ceremonies and celebrations--Texas--Lubbock.Image