Shop And Sac, Shop Levine. At A Savinmil LEVI NLES LEVI 7:4 Clark-Key Clinic-Hospital Olan Roy. B. S. 111 D Obstetrics Be SurgerY Berta Lee Grove Rogiotrar And Boehm. Manager Residence Phone U. Residence Phone 17511 Office Phone 141.4-1915 Office Phone 1OL Office Hours, .12 a ris. SW.). appointment "Real Roofs" LYDICK COMPANY ROOFING Established 1890 WINNERS ALL - - - TECH "RED RAIDERS" Bob Smart Shoes, Stetson Hats, Griffon Suits, Cooper's Sox And Underwear Complimentary To Coaches Cawthon And Smith And To The Matadors ^ ^ —From A Tech Booster Fm KERR BROS. Page Thre There Is Nothing Like Natural Gas • for Cooking ... Water Heating ... Refrigeration .... House Heating West Texas Cias Ca Good Gas With Dependable Service Phone the Results "Long Distance" to those left at home-- Southwestern Associated Telephone Co. The Ga-Wa Now Enlarged For Your Convenience Keeping In Step With the Growth of Texas Tech "On The Drag" Sodas Sandwiches Sundries 1311 College Ave. Phone 171 President This Space Compliments of BROADWAY AND LYRIC Theatres Photos of Matadors in this Program by Daniel Studios BUSH BLDG. Between Hemphill-Wells and Bdwy. You Have Our Support In Building a Good Team You'll need our services and coopera- tion when you build a home— Telford Lumber Co. Yards Lubbock Whiteface Anton Woltforth DUTCH' SNIITII Line Conch Dodge -- Plymouth Sales--Service Dependable Used Cars ^ ror ^ Beasley Motor Co. Phone 400 Three Sure WInneru—Matadors—Ilodge—Plymouth Fight Matadors We are behind you and for you in all your games ... either here or in other parts of the nation-- BERL HUFFMAN Fresh.. Coo. 161301712161:10{.71711 Before and After the Game Hotel Lubbock 300 Rooms of Comfort, Convenience, Service Tech Students, Alumni, Fans and Friends Are Always Wel- come at Lubbock's Rendezvous—for Business and Pleasure Delicious Food cafe .3 Shop Moderate Prices SHERROD BROS. Sporting Good Dept. The newest and largest in the Panhandle selling direct to the school Everything For Any Sport 1016 Broadway Lubbock, Texas Phone 991 1116 Ave. H Page Seven Iv Lubbock—II's Penney's . C. PENN IF, Y Broadway end Avenue J TAYLOR'S "South Plains Leading Merchant Tailors" Ladies and Men's Made To Measure Garments 1008 13th St. Phone 866 Page Eight "Of Course He's Eligible. He's in Our Biology Department!" Page:4in The Collegiate Cleanest, Most Modern Foun- tain Service And Confection- ery On College Avenue Built For Your Convenience And Pleasure Come And "Loaf" With Jack and Epp Curb Service And Deliveries 1301 College Avenue Phone 2272 Sub-station City Cab Barrier-'Durham, Dependable Merchandise (Incorporated) PAUL BARRIER, Mgr. Phone 213 ^ The best place to buy everything you wear PENNEY'S For School Values Where The Student Shops And Saves We Are Always Behind Tech Matadors Win Or Lose Make Penney's Your Downtown Headquarters Itt IRA NM. ad 600400! Vsar SYsrea 00 You our? 100 00000,t SOSM. Id 00fr Page Ten Remember when the late Know Rockne was standing the football world on end with his smashing Notre Dame teams? And then along came Howard Jones' Southern California Trojans to knock the Irish out of the driver's seat? 0, think back a few years when Barry Wood coined the apt phra. "Monday nionv ing quarterbacks" to apply to that group of ardent fans who replayed Saturday's game the followini,r week. If you can recall those days you'll rememlier that a lively debate always developed when someone mentioned football syrtenor. During the Notre Daum era of prosperity under Rock., the Rock. system was THE system. Then it wax the Jones system. And so on down the line. Coaches, and fan,. now realize. however, that a system Mone con t make 0000.0. rho fOld it .pootdioog 00000 latches use any one of the major stylea of play — loom Roane or Warner — along with variations if their own. liven the originators have bad to make images dining the part few years. Take Howard Jones. for example. When he had omit men Ernie Smith, Aaron Rosenberg and lohnny Baker in the Trojan lineup, his system corked perfectly. But when Jones loot the maniower which, along with the system oo001LS.C. o the top of the gridiron heap, ho had to revise is style of play. When entering upon a discussion of the various steins — which we are about to do — 00,00,0 be no in mind 01,00 the system of offense itself is secondary to schooling the players in the fundamen- tals of football such as blocking, melding or timing. The Rockne System The type of football which Roane taught I. being pia, ed in .1Ieges from co.t to coast — passed down to, and improved upon by men who once played under Rockne. Ile taught his men the one perfect play — which meant nothing more than every man doing hisjob properly .d allowing the ball-carrier to proceed on his merry way. The remit behind this system — and wherever thin see a Notre Dame may coaching you'll find it to he we — is grounding the players thoroughly in fundamentals, blocking particularly. That perfect play requires every roan to take out a certain opposing player and when you can do this, t te hot. carrier hasnothing much to worry about Ilasi.11y, the Notre Dame formation of attack appears at first glance to be the same as a smgle moo-back offense. However, the difference is that the back who appea. to be a wing is closer in from the end than the average wing-hack. With this formation. Rockne used to rake every 000 00 the line. The virtues of the formation are found in the power which it mese., the speed with which it strikea and the ease with which 00 000 negotiate peas to the ends. However, the success of OD, 0000 000000 greater perfection of execution, blocking, feinting, and timing. A Smart Quarterback Will Call For A Ride In A 1936 CHEVROLET "The Only Complete Low Priced Car" Kuykendall Chevrolet Co. "We Know Chevrolet—You Know Us" LUBBOCK, TEXAS COLLEGE AVENUE DRUG The Drag's Newest Drug Is Now Opei For Your Inspection Make This Place Your Meeting Place After the Game Drugs, Sandwiches, Sodas, and Sundries 1211 College Ave. Next to Tech Theater VARSIT1r Book Store !menace. Texas "Buy Used Books and Save" Tennis Rackets and Stringing Typewriters — Radios — Stationery PHONE: 1014 Page Steve Jarrett- West Drug Co. 1314 Bdwy. Phone 160 Page Twelve Texas Tech Football Roster What A Team!! What a bunch of "Huskies"—This bunch who will carry the colors of the famous "Fted Raiders" from coast to coast are the pride .d joy of every Matador Supporter—and What a Schedule—reM big rococo week atter week—High powered Football served M Tech's traditional "Roth and Sock Em" fashion— And A New Stadium ... How do you like this new plant—? Mighty fine we would sar—a proper background for the type football now being played at Tech—ComfortableMassive—Cosmopolitan—the kind of plant that inspires confidence in the future of Tech Athletics— And Victory Bells ... Have you heard about the new Bells—? They are tradition in the making—they are to be rung on the occmion of outstanding victories--quite an idea we would say—and while we are on this point we suggest pointedly Mat the most matron... fin. we can imagine to Mitiate this tradition would Soon the night of September 26th—Whet do you think? IkenOttVgifacr. C No. Nome Pos. IP Reese. Hem FIB Cannon. De, lel QB 14 Chapman. Mlles HB 15 chernosky. 51 H13 13 Joh.on. Earl 17 Duva, Charley QB 19 Cheaney, Holland QB 19 Alken. Dudley QB 20 Reed, Bud HB 21 Tarbox. Elmer FB 22 Curl... Raymond E . Smith. Ed Alexander. Louis C M Byrd. Fred HB 27 Nemec!. Chestet T 28 Neill. Jim HB 29 Brown. Jim 52 91 Newton. Weymond 52 Plummer. Alan PH 94 Neeley, Thomas, QB 33 Puckett. Brode FB 37 Greene. Wilmer 0 58 Wiggingtori. Tox C 38 Ram. Winny NB 40 Pierce. Kenneth G PelMrick. Geo. E 42 Winter, Geo. FB an 51UrPhY. 46 Rolm. Alvin T 43 Barnett. Gene NB 49 Mosey . Hear), 9,3 50 Owens. Alton 51 OuNclt Frank C 52 E 53 Owens. Pete 54 Jones, Lewis 11Ine CI 0 35 Lateh, Leonard 0 56 Wilson. Clyde 57 BrownIng. Leslie T 53 Browning. Jesse T 59 Wimberly. G. B. T 60 Overton, Mort C 61 Appleton, L. 52 Ramsey. Hershel E 02 Holcomb. Bill C5 Talleferro. Lloyd T Town Royce my SMton Dallas Dalhart Sherman Santa An. Hillsboro IdeCarneY Electra Del Rlo Muskogee. Okla. Ardmore. Okla. Greenville Broomfleld KerrvIlle Memo. Lubbock Sayre. Okla SpUr GMnesville ChIllicothe Robert Lee Muskogee. Okla Dallas Dallec Lubbock Lubbock Catlett. Sherman Newcastle Littlefield Cleburne Cisco Pennant. Flu.nna Lubbock Ft. Sumner. N. M. Baird Chillicothe Sulphur Springs Plainview SMOK CHEST S Texas Wesleyan Starting Line-Up T. A E. Rhone wimemon Livingston Bray ReYe Aen deiPh L A A 11. Reese Splawn Texas Tech Starting Line-Up G. Ramsey Browning Jon. Cusick Owen Browning West BR 57 51 51 53 SS 30 13 Neill Base RS 30 OFFICIALS STUDENT MANAGER (Bethnal) Herman Thornton Umpire LOVVORN (TC U) H. Linesman McMILLAN (Texas A & PA) Field Judge PARCELLS (Northwestern) HT,'Y SATISFY snags(' Ids T. W. C. Football Roster NO. NAME POS. 10 Alton Gantt E 177 1.1 Gene Barnes IC 175 12 Karig. Loe G 178 13 Tater Weathorrod 13 150 14 James Andrew. E 15 John Flynn T 175 10 ElIton MeCleaky 0 1:0 17 Monroe McCarthy 13 150 1.3 Leann>, G 10 Bob 1aboll 15 160 21 Howard °nosy HB 115 = Jack Roten C 160 25 Dan Rhome E 170 26 Terrell Davis BS 165 27 11a1 Splawn H/3 170 40 Forman Rut0dge QB 156 50 Newton Hayes 0 155 50 Milt 11.411 913 148 81 Alvin Reese HB 165 82 /Soren Mote FB 160 88 Jake Etroud F Ft 185 34 Howard Wilkerson T 35 Add Richardson T 3E1. 86 menu Franc. D175 37 Troy sesso T 507 ItS Dirk Livingston G 180 30 Robert Randolph G or T 508 40 John Bray C 160 41 Troy B0kely G 170 OTHERE- Leon Atherton back George Gralmrn guard .1710$ BreWer tall book Ben Fowler center Roy See... center CIIII Eaaterwood .4 Marvin Armotrong end x—denotoo last year lettermen no—no experience ii—spuadmen last year Page Seventeen Preview Tonight —ALSO— Sunday, Monday, and Tuesday And At The LINDSEY The Eternal Star Will Rogers —IN— `State Fair' To Captains Demp Cannon and Lewis Jones and all the squad—we wish you luck— "Here Are The Balls, Captains--Take Em To Town" It's our business to "take em to town" twenty-four hours every day with good low cost electricity to the homes and commercial enterprises of this territory. TEXAS UTILITIES COMPANY Hurrah For The Matadors! TECH The Hilton Hotel Lubbock's Newest Theater Let's Win for the Matadors and Then See Joan Crawford Joins all the football fans in Lubbock and West Texas in hearty congratulations on the new and improved Grand Stand and greatly increased seating capacity. We Predict A Great Season But Win or Lose We're With You IIVRON IMOM Fort Worth. and ioet but three gen nno. footbrill 1.,4',Vr^=7"41'1=Z7Zrtrt3 11=nt L M. Drown Manager --in-- I Live My Life Preview Tonight and then Sun., Mon., and Tues. Comedy and News Admission 10c and 20c WELCOME Texas Wesleyan Visitors — Texas Tech Eons — Football Fans — to Texas Tech The Matadors are waiting for the initial clash of the season—And we're for the Red Raiders because they have the will to win. MARV Texas Tech College Bookstore ARDISTA0 loft the Polyteobnic HIgh ror, worm to Join After a career at On the Campus" Page Ilinetee Nationally Advertised Merchandise —such as Manhattan Shirts, Knox Hats, Fashion Park Suits— Football Ticket Headquarters aitate6 $tore f orPen JOHN BRAY 70Ir will be holding eown the pivot post for the Rem cen'terfe's l'ItetZtlFtSV.eil?:"bee'ett'S WMett:77:7t HANNA-POPE 1111 Broadway —Kuppenheirner Clothes —Griffin Clothes —Jayson Shirts —Stetson Hats —Cooper Underwear —Smith Smart Shoes —Fortune Shoes You may enjoy betting on your Favorite team-- =11:11M BUT WHY GAMBLE WHEN YOU BUY A BATTERY—THERE US NO GAMBLE WHEN YOU BUY A USL BATTERY SESSOROSIOROSISSIOISO QUICKSALL-PRYOR CO. AUT OMOBITE SUPPLIES. PARTS AND EQUIPMFNT — WHOLESALE 110,10 Main Sk Phone 828-7 L. D. No. I Lubbock. Texas pRolta wo.u„iwza.E. Texas Tech Annual Souvenir FOOTBALL PROGRAM Season of 1936 PUBLISHEDmeg MATADOR Page Twenty Red Raiders Texas Tech 1936 Football Schedule Supt. IS—Texas —Lubboek Sept 28—Teette Chrletian Oct S —Oklahoma City Univ.—LIM.. Oct. 0—WIchita Unlverelty—WIchlta Oct. IA—Centenary College—Lubbock Home Coming Nov. S.—Oklahoma A. A M.—Lubbock Parent's Day Nov. 1I—Loyola Univerelly—Los Angeles Nov. SO—De Paul University—Lubbock Nov. RS—Loyola Sr South—NeW Orleans ThankegIving Deo 6—Arlsona University—Tucson COOPS ~OuuE MP CANNON Yea, Matadors Baidridge's Sally Ann Bread and Cakes We Are For You Page Twenty-on Clothes Count In Sports Affairs-- 'Where elee but Craig-Motto. me you get such well Informed aseistance in proper cloNes selection CraigGholson Co. Lubbock s- Lubbock Hotel PIGGLY Laundry WIGGLY One Day Service That Will Please You Phone 1442 QUALITY S. ECONOMY Good Luck, Matadors! Cash and Carry at We Are Behind You! College Tailors John MeKinate GOOD Fight 'Em Gang LUCK We're For You MATADORS Official Photographers For Texas Tech Tech Studio 2415-A Main St. Phone 2730 LUBBOCK COTTON OIL CO. Page Twenly-.0 Co-Us' Downtown Headquarters C/X MiTze 1018 Bdwy. Air-Conditioned Phone 922 Page Twenty-m,.. A Complete Shop for Co-Eds Ladies' Wear — Millinery and Shoes Jarrett's Cindarella Shop Compliments Of Page Twenty-tour Page Twenty.fiv A Common Carrier With Daily Service Terry and Childress Complete Hardware Service Matador Boosters Spalding and Goldsmith Sporting Goods Rah Rah Rah! Red Raiders, Win or Lose, We Are For You Everybody's Store Tech Drug 1101 College Avenue Shoes for Ed and Co-ed Scoggin-Dickey Motor Co. 07 Avenue J I ?033 BUICK Authorized Sales And Service Tech's the bet Buick's the buy Compliments of Texas Tech Press Tech Pre. has given employment to more then 40 etudents. enabling them to attend Teen. Page Twenty-sls Pao Twenty-save —smartly styled MENS WEAR For Fine Foods Shoes Dyed PATTON'S Patronize Any Color _ Furr Food All Work Guaranteed 1103 Broadway Store Tech Shoe Shop Lubbock's Foremost Food ACROSS FROM CAMPOS Distributors Western wire from Matador Ride Union Tele- te„dr To and From graph Co. / Games in a Your Messages mil • • 66 // Bryant press may be filed with Western UnDn Opera- tor in press box—top of grand a la nd. Direct / TaXi field. Keep folks at #4,:ir 7 , Careful home posted as to pro- areas of game. r. 4.erev, Drivers BO SEXTON, Mgr. r ,::::-.=4, ..... 1---' Phone 70 1 ..t. ..... " tIEB.INit ...,,,-„..., OFF I li* il '/ 1203 BdCES / wy. „ g;lt -. ' 1%, ;f ll SV 'They Must Have Thrown Nu. nv ..War' We Believe in Tech We will not miss a Lubbock Fruit and You Believe in Us Home Football Vegetable Co. Tip Top Cafe Game LARGEST DDITRISOTORS OF CRCS. FRUIT AND P.R.01 NCOETADLCS IN TOE •01 1' I ID 1.,T LUBBOCK NATIONAL BANK Lubbock's Largest Exclusive Men's Store Embroidery Department John B. Stetson Hats Van Hessen Shirts B. V. D. Underwear Packard Shoes Silk-o-Line Ties Club Clothes Cowboy Boots Uniforms Rose Clothes Luggage Hickok Belts Jackets Weyenberg Shoes Wear Plus Sox Work Clothes Overcoats "EVERYTHING A MAN WEARS" THE HUB CLOTHIERS OF RICH, RIPE-BODIED TOBACCO —"DTS 70ASTEEr YOU...and a LIGHT SMOKE 11 is a Lightness in the smoke that makes people choose Luckies. A rich, clean Lightness in the taste. A smooth Light nese of "feel" in the throat. Puff by puff, a delightful sense of ease. From the choosing of the finest centewleaf tobaccos —to the "Toasting" which removes certain harsh irritants naturally present in all tobacco, every careful measure of Lucky Strike's manufacture is designed to please you more... to offer A Light Smoke of rich. ripe.bodied tobacco. • ROBERT tl. GRAYSON Stanford Flalikeek • Member erGnmdand Rice, Ono of .06.W...116W *ern awl defeRalva Gam