Texas Tech vs University of Arizona Led. 16, 1937 PRICE 25 CENTS' Barrier-Durham Fight, Red Raiders Tech Students Free Delivery (Incorporate. PAUL BARRIER, Mgr. Phone 213 1412 Broadway Phone 193 Fight Red Raiders Achilles LYDICK Corcanges Roofing Co. Sport Shop 124 Avenue N Phone 983 And Millinery Hats Individually Designed Formals, Bags and Lingerie ESTABLISHED 1890 Distributors of Eternit Asbestos Shingles and Siding Barber Trinidad Lake Asphalt Products 1107 College Phone 3711 COMPLIMENTARY to Coaches Cawthon, Smith, and Huffman And to the Red Raiders 101.011% --From A Tech Booster 1^. There Is Nothing Like Natural Gas For Cooking Water Heating Refrigeration House Heating West Texas Gas Co. Good Gas With Dependable Service Phone the Results "Long Distance" to those left at home-- Southwestern Associated Telephone Co. Clothes Count In Sports Affairs-- .1.Vhere elae Out Clettg-Gholeon, MI you get such well Informed assistaoce In proper clothes selection." CraigGholson Co. lubbod PETE, CAWTHOCT Head Coach CO-EDS Ever Since Tech Opened Jarrett's Has Supplied Co-Ed Needs RUSSEL, tr. IDITTCHVI SMITH Une Coach Page 711,e PRIZE CROP TOBACCOS Men THEM DOUBLE MELLOW 2 JACKETS OF"CELLOPHANE" memos FACTORY-FRESII Yea, Red Raiders Fight 'Em We Are For You, Win Or Lose The Collegiate Store Tech Drug Store 1101 College Avenue John Wallace Cleaners 1205 College Telephone 2710 You Have Our Support In Building a Good Team You'll need our services and coopera- tion when you build a home— Telford Lumber Co. Yards Lubbock Whiteface Anton Wolfforth Sherrod Brothers Your Local Wholesale Sporting Goods Store We Meet Any Wholesale Price And He Learned about FRESHNESS from Her! Dodge — Plymouth Sales--Service Dependable Used Cars Washing — Greasing — Complete Snrvice Depart- ment for all makes or cans Beasley Motor Co. Inth J Phone 900 Three Sure Wirin=r1 Raiders—Dodge-- R E D CUI11117111 A I D E R 1 9 3 7 Page Save John Wallace Incorporated 1205 College Men's Wear Red Raiders Eat Baldridge's Sally Ann Bread and Cakes We Invite You PENNEY'S For School Values Where The Student Shops and Saves We Are Always Behind Tech Matadors Win Or Lose Make Penney's Your Downtown Headquarters J. C. PENNEY icnoc In Lubbock—It's Penney's Broadway and Avenue J Scoggin-Dickey Motor Co. 1007 Avenue J Telephone 2033 BUICK Authorized Sales And Service Tech's the bet Buick's the buy Ride With Us! For Safety Convenience Economy • Direct Routes To All Points • Large, comfortable, latest design Coaches • Courteous Drivers For Schedules or Information on Special Buses Call 100 Special Holiday and Week•End Rates South Plains Coaches, Inc. Economical and Satisfactory Transportation JOE W. BOWMAN, MANAGER Raiders Watch Him Tonight Turned loose for the second consecutive year againat soutnweatern and sectional football ppon- ents. Eronko SmilanIch, a raging 170 pound backfield terror from Chisholm. Minn., has succeeded the mhor'ut hazzveza,01ZgataZwild hor, backfield at from scrimmage, snaking consistent gains against the strongest teams Arizona played, fol;,g, the Zia:, lealng „Ty-owl:V:1y this nich dcesn't looZ fast; and he H: rUne flat- toado at the right time when In the game. Par that geor!'th:luZetclOperatl[P,:=TeTe gain consistent, He Is a good passer and kicker but 9.100 hicks. He le. the other members of the' backfield perform M their special.. a,i0mAi'c',7sard-P'enive'rfM 'Irf'1117'; durIn freehotnnd'Ya^.:Vt; versi isona. Ph Page Eight BLUE BRIGADE of Arizona University ROSS A Smart Quarterback Will Call For A Ride In A 1937 CHEVROLET "The Only Complete Low Priced Car" Kuykendall Chevrolet Co. "We Know Chevrolet — You Know Us" LUBBOCK, TEXAS GOOD LUCK MATADORS LUBBOCK COTTON OIL Co. Newsome-Gibson Paint and Paper Co. Welcomes the Students And Football Fans Of West Texas 1212 Avenue K Phone 2277 P.gu TOIL JARRETT- WEST DRUG CO. Welcomes The Football Fans of West Texas 1314 Bdwy. Phone 160 Dependable Service Page TweWe Texas Tech Football Roster No. Name Pee. Wt. Home Town 13 Holm., Bob H 155 Miami, Okla Chapman. Miles H 105 1111, 15 Chernosky, Maurice 165 Ennis 17 WM., Dixie 182 Lubbock 20 Akins, Dudley LI MO Hillsboro 21 Tarbox, Elmer F 170 Higgine 22 Cullman, Raymend 5 168 Electra 23 Smith, Edward Q 160 Del Rio 24 Alexander. Lewis C 162 Muskogee, Okla 28 Calhoun, outeas H 175 Lubbock 29 Tone, Chief E 166 Lubbock 31 Harmon, Philip G 187 Idalou 24 Neeley. Thos. Q 173 Sayre, Okla 36 Waldrep. Holt G P32 Slaton 37 Greene, Wilmer G 185 daweavme 38 Williams, Rex C 187 Sherman 30 Lewis, W. B. H 165 Santa Fe, N. 57 AO Barnard. Russ H 175 Tulsa. Okla Al PhiIhNek, George E 170 Dallas 45 Murphy, A. B. T 200 Beaumont 48 narnett. Gene FT 150 Lubbock 42 Moseley, Hem, n 187 Lubbock 61 GuaMk, Frank C 187 Sherman 52 Madry, Doc E . LeveIland 53 Owens, Pete G 180 Lovenand 59 Lanes. Lewis Gine Cl 128 Cleburne 55 Latch. Leonard T 200 Cisco 57 Davis, William T 225 GrapeyMe 50 Wimberly. G. B. T 202 Lubbock 60 Overton. EMert C 220 Yew, 11. 62 Ramsey, Hershel E 178 Chillicothe 69 Russell, Bull T 235 Robstown 05 Taliaterro, Lloyd T 123 Plainview 67 Webb. G. L E 180 Itasca 60 Bal., Ralph 17 165 Abilene 11 Bostick, Truman E 107 Brownwood 72 Myera, Brian C 180 Santa Anna "Now if the Coach had just let me wear my new Dobbs Hat"... lit9tilittAaat CO? Lubbock's Finest Department Store Arizona U. Roster TEX OLIVER Con. • Act Tirm Arc MILDNESS and TASTE Referee Field Judge OFFICIALS Allred (Austin College) Mayhew (Southwestern) Parcells (Northwestern) .. Sears (Kentucky Mines) Texas Tech Roster waocLIVI'n as seaterro. seat. t Texas Tech Starting Line-Up lora Warm Oszts Mary Stick 111, tra. c.oun Arizona U. Starting Line-Up ac^em caw o..neam ahe. Mum Parke. 45 26 613 20 97 20 Q. a Nary a bowl of bu r y-ies Sugar Howl FOce Bowl .. . Cotton Bowl ... Sun Bowl ... Rose Bowl and Orange Bowl melee life lust a Bowl of Bury-ies" for the football player. But ... no matter how 'brimful the bowl gets, old Lubbock Tech will be on top when the shouting's through. GOOD LUCK BOYS!!! N The Matadors of Texas Tech have helped make football history in the Southwest. For their entire history we have followed with interest their splendid success. The season of 1937 will add plenty of lustre to an already enviable record. F11E111011E111E11 Electric Service for the Area TEXAS-NEW MEXICO UTILITIES COMPANY Page Seventee Arizona U. Football Roster No. Name Isoe.Wt. Home Town 56 Greenfield. Tom. G. C 199 Peoria, ArN 39 Holmea Robert C 187 Santa Ana, Calif. 98 Levine, Irving C 182 Boston, Mass. 50 Schmid, Robert C 182 Lowell. Ar, Ahee. George G 165 Tuseon, Aris 38 earn, George G 179 Tocaon, AN, G 158 PhoertN, Arts, 31 Ott. Chas. G 162 Tucson, AN, 26 Gray. Leon G 171 Tues., Ari, 64 Panels. Alex G 65 NogNes. Ariz. . watIthm. Clyde G 186 Phoenix. Aria, 25 carpenter, Harold T 195 BereMord, S. D. 49 putLeY, •htth T 1 lendale ...ON 58 Jordan, George T 201 Douglas. Arls, 47 Mann. Herbert Med, T 261 Tucson, AO.. Nowotny. Ray T 209 Santa An, Calif. 50 Piper, Harry 031110T 237 Taman, Ar, 95 Rogers. George 195 Tucwn. ria. 36 Steger, John T 190 Tucson, Arls, 21 Ern., Fred E 179 Santa An, Calif. E 175 Phoenix. AN, 21 Glewke. Earl E 169 Arlington Heights. 96 Greer, Henn' E 176 Tucson. Ariz 30 Held, Eddie E 181 Redondoe:emach. 19 Huntington, Ed E . Tucson. A.. 29 Parke, Harry E 177 Jerome. A. 68 Temple, Robert E 188 Los Angelea, Calif. 65 TItensor. E 133 Santa Ana, Calif. 17 Cameron. Carl F0 175 Warren. Ariz. 60 Nielsen. Walt FB 208 Redond%re, 67 Roes. Clarence FR 191 Hemet. Callf. 15 Hardin. Faris, LH 150 Torso, Art, 11 Johnson, lamea LH 156 Phoenix. AN, 16 Lenahan, James LH 199 Redondo c19,ref.h. 55 SmIlanich, Bron. LH 170 Chisholm, Minn In Woods, Sidney LH 152 1.4111, Avis M15 Beath. King RH 199 Bisbee. Aria. 18 Cooper. Carl RH 173 Tucson. ArN M Hargis, Tom RH 177 JaCkson, George an 158 nscson, A.. 12 Ark, Sam rin 108 Lawndale. Cam. 33 Arm, Walter QB 173 Globe, Asia. 28 Lelster. Willlara QB 179 Phoenix, A.. 42 WIgley. Roy QB 112 Chandler, AN, Gags and gala! Berth and music! Its got everything! Welcome Students to Texas Tech After the Game We'll Meet You at WYLIE'S DRUG STORE Air-Conditioned Open Day and Night 1009 Main Opposite Hilton Hotel Phone 1082 & 1083 Page Eighteen Pore Nintee fl MEV' OLIVER Yvan" Football Cos. OnREM:, Of ...ono BOOKSTORE "On The Campus" BUTLER-FULLER PONTIAC CO. L Eo's 011 L PLAN "We Have Given America A Better Low Priced Car" 812 Main Lubbock, Texas 'fir* Making Photography EASY For Everyone See Our Complete Display Of Candid And Movie Cameras .""923 Texas Tech College The Argus Candid Camera Makes Picture Taking Simple And Sure For Everybody University of N. Mexico vs. Texas Tech October 23 "Coach" Ted Shipkey, former All-American end at Stanford University, brings a brand new football team to Lubbock next Saturday, featuring the double wing back system. History Thus Far: Univ. of N. Mex. 0; N. Mex. Aggies 5 Univ. of N. Mex 0; Denver 12 Univ. of N. Mex. 14; Silver City Teachers 0 Lyric and Broadway Theatre Extends Greetings To You TECH STUDENTS For The Coming 1937-38 Season Facts And Fancies On Arizona University Football For 1937 The University of Antenna football team, Border Conference champions in 1935 and 1938 alternately spoken of in this territory as the Arizona Wildcats and Tex Oliver's "Blue Brigade." lost 11 lettermen at the close of the 1938 season; this fall will an into training with a complement of probably no more than 18 lettermen, comparatively strong reserves. and with considerable aid from a group of first-year recruits. Five of the prospective lettermen to return have earned two awards. The Arizona Wildcats again will follow a "wide open" style of football. It means that the team always will gamble for the long pass or the long run. Offensively, it is expected the to will be more deceptive and powerful than in the past four years. The general prospect points toward a stronger team than any Coach Oliver has developed here in the past. Indications of a heavier backfield are at hand, and the Bne will be studded with veterans. The team can be expected to make liberal use of both forward and lateral passes. Tex Oliver's system of football at the University of Arizona is based upon what he can best oblige from the following styles of play; Army (West Point), Andy Smith or California. Warner, Howard Jones, and the Nam Dame type. By "best" is meant what works or has worked best for Oliver. He has put together the parts of the various systems which will fit, these parts augmented or tied in place by ideas of his own. He has developed, and his team uses to advantage, what has come to be known as the "Oliver Twist' shift. page Tweed, Page Ityenty-one HILTON HOTEL LUBBOCK, TEXAS Boosting Tech - 1 1 1 1 1 1 1 1 1 1 Ffilakr—lomtarf: Vernon Herndon, Manager Lubbock's Newest And Finest Hotel Your Hotel On The Plains M 0 D E R A T E R A T E S E X C E L L E N T F 0 0 The Students' Theatre" BUT WHY GAMBLE WHEN YOU BUY A BATTERY—THERE IS NO GAMBLE WHEN YOU BUY A USI. BATTERY This Theatre is Owned and Operated by TACO Graduates for the Convenience of Tech Students — Only Selected Pictures Played. R A ,tit I D E R QUICKSALL-PRYOR CO. 4. 4 QuIelualL d...—W. G. 017.1 AUTOMOBILE SUPPLIES.PARTS AND EQUIPMENT — WHOLESALE 110.10 Main M. Phone MOT 4 D. No. I Lubl,ack. Texas P. E. Smith W. 0. Bearden Raid 'Em, Raiders 1 9 3 7 Good Luck, Matadors! Gene Barnett -South Plains' Finest" We Are Behind You! Page TwentyAhre You May Enjoy Betting On Your Favorite Team-- Tech Theatre RColton Neely E D e. Ste: Two Good Bets TECH RED RAIDERS and LEVINES d=.12/CLX TALK Bob Smart Shoes, Stet son Hats, Hyde Park Suits, Cooper's Sox and Underwear. R E D R A I D E R S 1 9 3 7 Page TWenty-Fiv Clyde w..„„ C B R E D Rana 13 E S T.Vato 7 Photos In This Program By Daniel Studios New Location 1622 Broadway Phone 750 Page Twenty-alz Cafe-Drugs College Ave. Drug Invites You To Complete Your Evening's Enjoyment 1210 Avenue J Phone 66 KERR BROS. 1?1;1,Z1^\\ Read & Bondurant "Complete Insurance Service" 1;) Clark's Drug Store Bostonian —smartly styled MEN'S WEAR Broadway at Q Shoes PATTON'S Phone 2340 For Men 1103 Broadway (WartonA St.... 90. 4.. Royal ,O Your ur Messages and Portable / 2* press may be filed with toWresiner;elt:iboonx Otpero, a.; Typewriters '' g r a n d stand. Direct Emerson \ wire from Matador Radios ''Rlj fo------ ield. Keep folks at home posted m to pro- gross of game. On ,AtfiA e BO SEXTON, Mgr. TERMS ,..,. Western VARSITY of% it e» bin free the Union Tele- Bookstore r. graph Co. 1309 College Avenue -' '6 ''''''"'" *6" Lubbock Fruit and KINNEYS Shoes Dyed Vegetable Co. SHOES Any Color LARGEST DISTRIBUTORS OF For All Work Guaranteed FRESH FRUIT AND Ed and Co-Ed Tech Shoe Shop FRESH VEGETABLES 1005 Broadway not co... IN THE SOUTHWEST Page Twenty-elght Lubbock's Largest Exclusive Men's Store Football Headquarters Van Heusen Shirts B. V . D. Underwear Packard Shoes Weyenberg Shoes Club Clothes Silk-o-Line Ties Uniforms Cowboy Boots Luggage Rose Clothes Jackets Hickok Belts John B. Stetson Hats Wear Plus Sox Work Clothes Overcoats "EVERYTHING A MAN WEARS" THE HUB CLOTHIERS HERBERT MARSHALL* TELLS HOW THE THROAT- STRAIN OF ACTING CALLS FOR A LIGHT SMOKE "In a recent scene," says Herbert Marshall, "I talk two minutes on the telephone. This scene took half a day to 'shoot'—four hours of painstaking voice shading. But even after scenes like this, I find that Luckies are always gentle on my throat. Its only common sense for an actor—or anyone else, for that matter—to want a light smoke." The reason that Mr. Marshall— and you —find Luckies a light smoke is that the 'Toasting" process takes out certain throat irritants found in all tobacco—even the finest. And Luckies do use the finest tobacco. Sworn records show that among independent tobacco experts—auctioneers, buyers, warehousemen, etc.—Lucky Strike has twice as many exclusive smokers as have all other cigarettes combined. In the impartial, honest judgment of those who spend their lives buying, selling and handling tobacco ... who know tobacco best ... it's Luckies —2 to 1. .c.-starring with Barbara Slanwyek In ROO, ''A Love Like That" WITH MEN WHO KNOW TOBACCO BEST A Light Smoke EASY ON YOUR THROAT—.IT'S TOASTED"